We are delighted to announce our partnership with Eden Reforestation Projects, who support tree planting and reforestation initiatives across the world. For every order which includes an item from this special collection, we are donating 50p, which plants one tree. You can keep up to date how many trees you have helped to plant on our homepage.
Why did we choose this initiative?
We’ve always been palm oil free. It destroys rainforests, wipes out critical habitats for endangered species and creates dangerous conditions for its workforce. From cosmetics to chocolate bars, it’s in everything, and we’re consuming more and more of it year on year.
To reinforce our palm oil free commitment, we’re helping to plant trees where deforestation has negatively impacted important habitats and local communities.
Where do Eden Reforestation Projects carry out their work?
Eden Reforestation Projects work with local communities around the world, to restore forests on a massive scale, thereby creating jobs, protecting ecosystems and wildlife, and helping mitigate climate change.
The effects of deforestation have significantly impacted indigenous communities, who are often the first to feel the negative effects of climate change. As their homes are destroyed, so is their social, environmental, and economic well-being. Most communities in these rural regions rely directly on the land to meet their daily needs, such as food, water, and shelter. As forests continue to disappear, the less these communities are able to survive off the land’s natural resources.
More than 90% of Madagascar's primary forests have been destroyed. It is one of the world’s top biodiversity conservation priorities because of its endemic species and severe habitat loss. The destruction of the mangrove estuaries along the coastline has caused mudflats to wash away, destroying once-productive fisheries and leaving coastal communities vulnerable to hurricanes, tsunamis, and floods.
Over 45% of Mozambique's population lives below the poverty line. Mozambique is home to extensive biodiversity and varying landscapes. More than 8 million hectares of forest have been destroyed. Cyclones, floods, charcoal burning, commercial logging and clearing large areas for farmland are the leading causes of deforestation.
Over 90% of Kenya has been deforested. Located on the eastern coast of Africa, Kenya is famous for its diverse wildlife and wide range of forest types that have long supported its communities. In recent years, these forests have experienced extreme environmental degradation. This has caused increased drought and extreme poverty. Kenya is specifically looking to achieve a 10% forest cover. Eden Reforestation Projects are working closely with the government to help accomplish these commitments.
Working with the local community, trees will be planted across 10,000 hectares to help reforest degraded landscapes, increase water resources, and decrease the impact of landslides while alleviating extreme poverty for communities in need.
Over 70% of Nepal's forests have been destroyed; devastating local communities and wildlife. Nepal is one of the least developed countries in the world with many communities depending on the natural environment for food, shelter, and income.
Indonesia is home to 23% of the world’s mangrove forests and one of the most biodiverse regions on the planet. Deforestation in the last 50 years has caused it to lose 40% of these vital forests. It is also consistently ranked in the top three countries for the highest rate of deforestation.
Deforestation in the Philippines primarily began in the 1960s and has since destroyed nearly 90% of the forest, displacing rural community members. Through Eden’s Employ to Plant methodology, they will help to plant over 3,000 hectares of forest land while employing local people.
Logging, slash-and-burn agriculture, land development, and forest fires are major factors contributing to the high deforestation rate in the Philippines. Philippine mahogany was cut down almost entirely to extinction. The disappearance of these trees led to soil erosion, contaminated waterways, and indigenous communities displaced from their land. As more forest is lost, biodiversity drops, plant and animal species are led to extinction, and indigenous communities lose the productivity of their land.
99% of primary ancient forests have been destroyed. Deforestation began in Haiti when colonisers cut down trees for coffee, indigo, tobacco, and sugarcane plantations run by slaves. Today, the leading cause of this deforestation is charcoal production and the consequences have been devastating. The UN estimates that 30% of those remaining trees are destroyed each year.
Pine beetles and fires have devastated Honduras’ forests. Eden’s team is currently restoring and conserving more than 12,000 hectares of forest, bringing biodiversity and economic opportunity back to surrounding communities.
Between 2011 and 2015, Honduras lost 500,000 hectares of forest due to an infestation of disease-carrying pine beetles. The destruction of forests caused water tables to run low, protected areas of forest lost valuable biodiversity, and surrounding communities to lose jobs. Reforestation in these regions will help restore the water supply, create a natural habitat for local wildlife, and provide communities with job opportunities and resources to build up their economy.
By restoring thousands of hectares of forest in three states across Brazil: Goiás, Maranhão, and Piauí, Eden is protecting biodiversity in the Amazon rainforest, the Cerrado, and the precious mangrove estuaries.
The growth of the agriculture industry is the main cause of deforestation in Brazil. Intensive farming techniques cause the soil to quickly wear down, escalate greenhouse gas emissions, and threaten the protection of indigenous people communities. By reforesting nearly 30,000 hectares in the Amazon, the Cerrado, and along the coastline, Eden is helping restore ecosystems while creating financial opportunities for surrounding communities.